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Google is the counterpart to Yahoo! Search Marketing and a giant in the pay-per-click
advertising industry. The engine Google uses to show its ads based on
bids is a little different from Yahoo!'s: for instance, even if a
merchant on Google is not the highest bidder, he can rise to top
standing if his ad is clicked more than others. Google rotates its ads
very fairly, as well, so everyone gets exposure.
AWS can take on the often tedious and time-consuming
task of managing your Google campaign. When you contract us to manage
your key phrases, you're putting your trust in a company that has done
a great deal of research on how both "natural" search engine optimization
and pay-per-click systems work, and we can help find the right key
phrases and write the online ads your clientele is looking for. Here's how it works:
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- AWS sets up a Google AdWords account for you or your company
- We gather information on your business and its current standings on the Internet, for reference as we grow your Web image.
- We help you formulate an advertising budget based on your specific needs
- Research is conducted on which key phrases will be the best to bid on. This process is ongoing, and we make sure that users are actually searching for the phrases we bid on, so you are not wasting your energy or your capital.
- We write advertisements for your sponsored listings and match them to specific key phrases and phrase groups.
- Your ad goes live, appearing when a user searches for the key phrase you've bid on!
- Once the initial campaigns are created, we keep a close eye on your
bidding placement, and provide monthly reports and service to keep your
bids competitive and to prune out dead phrases.
The prices below indicate AWS fees for management of a Google AdWords
account. These fees are separate from the bids you will place as part of your
pay per click campaign.
For advertising budgets under $2000.00 US per month:
| Campaign Created, Ads Written and Unique Landing Pages Determined
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Campaign Created, Ads Written and Unique Landing Pages Determined
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| Monthly Reporting
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Monthly Reporting
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| Monthly Fine-Tuning and New Bidding
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Monthly Fine-Tuning and New Bidding
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For advertising budgets exceeding $2000.00 US per month:
To give an idea of how fees will be calculated: if your budget is $2000.00 for your first month, setup
will be $500.00 and monthly maintenance will be calculated at 15% of
each month's pay-per-click budget.
| Campaign Created, Ads Written, Unique Landing Pages Determined
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| Monthly Reporting
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| Monthly Fine-Tuning and New Bidding
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| What is Pay Per Click Advertising?
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See our page for a description of Pay Per Click advertising. |
| Where will my ad appear?
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Google
places its sponsored ads at the top of results, in colored bars, and at
the right, in vertical columns with white backgrounds. Other websites
affiliated with Google may display ads differently.
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| What determines my place in the search results when I bid on a key phrase?
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Google is a bit different from Yahoo! in this respect. In AdWords, Google will place
an ad higher than another whose bid amount is higher, if that ad has a
higher click-through rate (CTR). This works from the idea that web
surfers will click on the ad that appeals to them most, and since
Google is all about relevance, this usually means that the ad surfers
clicked on was more relevant than the one bidding a higher amount.
Therefore the more frequently clicked ad deserves to be first, and can
be more often than it bid amount merits. |
| What other features does Google AdWords have?
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Tons
of great stuff! Conversion tracking is one of the most powerful and
most important to merchants. Conversion tracking allows you to know
exactly how users are navigating your site by keeping track of their
path through the pages of your site, and, most importantly, whether or
not they buy. "Conversion code" is placed on your product (or signup)
page, and when a user actually purchases your product, the conversion
is recorded at Google along with the key phrase that led the visitor
there. You get clean reports from AWS at the end of the month detailing
your exact cost per conversion (CPC) and return on investment (ROI).
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| How much does it cost?
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Google ads tend to be more expensive per
click than Yahoo! ads, but the adage applies: you get what you pay
for. Google has a lot of traffic and can help direct that traffic to
your site; and it's all in how much you want to spend. The merchant can
put a cap on spending per day, which Google won't exceed. The system is
very customizable and hugely profitable when managed correctly. .
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See also our Yahoo! Search Marketing page for more information on pay per click advertising.
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